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A little brand personality goes a long Authentic Matt Breida Jersey , long way. Marketing Articles | November 6, 2008
Do your advertising and marketing reflect your brand personality?? Ever wonder how to tailor your advertising to reflect the brand personality of your small business? This article simplifies the process and breaks it down into five basic components.? Expert advice from a 25-year advertising and marketing executive.




There's no question that advertising can be one of the best ways to increase business.?

But did you know that the look and "feel" of your advertising - its brand personality - can also help increase (or decrease) your brand's image in the minds and hearts of your target consumers???

And, your advertising plays a pivotal role in furthering your brand's personality.

If you doubt this, all you have to do is think about Harley-Davidson, Coca-Cola, Nike Authentic George Kittle Jersey , Apple, and other legendary brands.? One of the things that separates these from lesser brands is that each has its own consumer following that borders of cultism.?

Why?? Because each has its own distinct personality with which their consumers strongly identify. Because of their dedication, these consumers have moved from simple customer status to brand loyalist...and spend money hand over fist every year proving their devotion.

And in nearly all cases, advertising has both reflected and shaped their brands.

These companies have long known the value of brand personality, and have spent millions of dollars developing and maintaining it.??

Let's assume, however Authentic Jimmy Garoppolo Jersey , that you don't have millions to spend.? What can you do to make sure your advertising reflects (or shapes) your company or product's personality, and builds your brand?

There are basically five components that determine your advertising personality:

1.? The concept.? This is the overarching idea behind your advertising. What is the one main benefit you want to get across to your prospect?? Wrap your concept around that one benefit.