I was boarding a flight in Edmonton Cristian Zapata Jersey , Alberta, bound for Toronto after a long day. As I handed my boarding pass to the Air Canada gate agent, I asked her if she was having a good day. Her response has been in my mind for nearly two weeks. She looked at me, smiled, and said, ?All the better for you asking me Carlos Bacca Jersey , thanks.?
As I literally skipped down the jetway, I smiled. I have asked hundreds of people if they are having a good day. Never have I received that response. I've heard, ?It's ok.?, ?No not really,? and ?Fine, thanks.? But never Antonio Donnarumma Jersey , until now, have I heard ?All the better for you asking me, thanks.?
Her response was gracious and warm. It wowed me as a Customer ? giving me a very positive experience with Air Canada (even before I was on the plane!) More importantly, it made me feel special as a human being. Perhaps she was taught to say this by a parent at a young age and it was an automatic response. Even if this were true, her genuine response makes that irrelevant. What would have been a normal flight was changed by eight words ? eight words I am sure I will never forget.
The Internet Essay
Recently I read an essay from one of my favorite writers. Scott Ringwelski writes an essay each week called Positive Pause. Last week's issue starts . . .
? No Problem?actually is.
? No problem.? It seems natural, easy going Andrea Poli Jersey , off the cuff, casual.
It's a throwaway line for a disposable world.
However, how does your throwaway line and casual attitude translate to those you say it to??
Scott goes on to say that the two words are actually two negatives, no and problem. Through a wonderful personal story he relates that rather than answering a request with ?no problem,? it would be much more meaningful and powerful to say ?It would be my pleasure.? Scott knows, as does my Edmonton friend Andrea Conti Jersey , that choosing these words can make a huge difference.
Rhea
A few hours ago my step mother passed away. While there are many ways she blessed my life and there will be many things I will remember about her, the thing that strikes me now is one of her favorite phrases. ?Terrific!? Ask Rhea how she was, and she, more often than not, would say ?Terrific!? Even over the last few months when she was very ill. When you saw her, or spoke to her on the phone Andrea Bertolacci Jersey , if you asked how she was, she would say, ?Terrific!?
Certainly in these last few months she hasn't always been terrific, at least by most people's standards. Her optimistic reply though, always lifted my day ? even if I were calling to try and lift hers.
The Common Thread
In all of these cases, the words chosen by people have made a positive difference to those around them. As a consultant if I think about these word choices Andre Silva Jersey , I could easily make a case that using these phrases would be powerful in terms of Customer Service, and internal communications.
Most importantly though is that choosing these words transforms the people who say the words. Think about my Air Canada friend saying, ?All the better for you asking me, thanks!?, or anyone saying ?It's been a pleasure,? or ?Terrific!?
These phrases recast our thinking and our self talk in a more positive Alessio Romagnoli Jersey , focused, and accountable way. Indeed, these words can make a big difference in the lives of others, and in our lives as well.
The words do matter. To everyone.
5 Ways To Effective Internet Advertising ECommerce Articles | July 17, 2007 Find out how to maximize your internet advertising dollar and convert more prospects into paying customers in five simple steps...
Many people on the internet are looking for ways to make their internet advertising more effective. Usually they go about it in a random way analyzing other people's websites and adjusting their own site.
After sending a message about internet advertising to some of my friends online, one person named Cecil asked me:
Off the top of my head effective internet advertising or any advertising has 5 characteristics, here's what they are:
1. The ad MUST TARGET a specific audience. No use selling plastic surgery to increase the breast size to a bunch of Catholic nuns! =) If you are trying to sell muscle bulking supplements to slim girls who want to look like Brittany Spears, you'll be out of business in no time.
2. Has a KILLER headline (GRABS ATTENTION) You are exposed to thousands upon THOUSANDS of marketing and advertising every single day. How do you get someone to stop on their tracks and read you advertisement. An attention grabbing headline is the most effective way to do it.
3. Compels the people in your particular niche to look at your advertisement a lot longer. (INTEREST) In other words - don't bore your viewers to tears by writing an advertisement that makes people want to click off.
In other words, if you can keep the viewer glued to your screen longer than when they see Paris Hilton in a bikini - you have yourself a winner.
4. Have them DESIRE to have what you have - and make them feel that they are missing out. (DESIRE) Some may say it's manipulative, but I think it's for my viewer's benefit.
It's generally true that the person reading your advertisement doesn't have the product or service you are advertising. You are just helping them make the decision to buy your product now so that they can have that feeling of owning your product.
5. A call to ACTION. Give them CLEAR instructions to sign up, purchase Alessandro Guarnone Jersey , or respond to your internet advertising. If you don't give them a clear and definite way to buy your product - you'll just frustrate your customer who truly wants to buy, and yourself by losing a sale.
Unser Forum
Thema drucken
21.11.2019 06:36
Antworten
